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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Mooncakes & Milk Bread

Sunday
, 
October 
17
 at 
11:00am
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Meet & Greet and Book Signing
Sunday, October 17, 2021
11 AM PT

Meet & greet and book signing with food writer, recipe developer and blogger Kristina Cho of Eat Cho Food for Mooncakes and Milk Bread.  Advance ticket purchase required.  Event will be held outside and masks are mandatory to attend.  Ticket price includes a personalized signed copy of Mooncakes and Milk Bread and includes the option to add on a pastry bundle from Pastry Chef Jennifer Yee of Baker's Bench.


To Purchase Tickets: Meet & Greet and Book Signing

Virtual Author Event
Tuesday, October 19, 2021
4 PM PT / 7 PM ET
Free Event

Kristina Cho in conversation with Genevieve Ko, author, food writer, recipe developer, culinary consultant and New York Times columnist.

 

To Register: Zoom Webinar

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In Mooncakes & Milk Bread, food blogger Kristina Cho introduces readers to Chinese bakery cooking with fresh, uncomplicated interpretations of classic recipes for the modern baker.

 

Inside you’ll find sweet and savory baked buns, steamed buns, Chinese breads, unique cookies, whimsical cakes, juicy dumplings, Chinese breakfast dishes, and drinks. Recipes for steamed BBQ pork buns, pineapple buns with a thick slice of butter, silky smooth milk tea, and chocolate Swiss rolls all make an appearance--because a book about Chinese bakeries wouldn’t be complete without them!

 

Kristina teaches you to whip up these delicacies like a pro, including how to

 

Knead dough without a stand mixer
Avoid collapsed steamed buns
Infuse creams and custards with aromatic tea flavors
Mix the most workable dumpling dough
Pleat dumplings like an Asian grandma


This is the first book to exclusively focus on Chinese bakeries and cafes, but it isn’t just for those nostalgic for Chinese bakeshop foods--it’s for all home bakers who want exciting new recipes to add to their repertoires.

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Speakers

Kristina Cho

CEO, 3DAYS

Kristina Cho’s culinary perspective is rooted in her experiences as a first-generation Chinese American who grew up in Cleveland going to her family’s Chinese restaurant, before moving to one of San Francisco’s unofficial second Chinatown in the Inner Richmond neighborhood. A self-taught home cook and baker, Kristina is behind the popular food blog and Instagram page Eat Cho Food, where she showcases her Asian-inspired recipes to tens of thousands of followers. The success of her blog led her to focus full-time on cooking and recipe development, and she currently teaches hands-on cooking classes and homemade dumpling workshops. Kristina had the idea for Mooncakes and Milk Bread after spending years experimenting with her own versions of recipes inspired by her favorite Chinese cafe dishes and realizing the lack of existing cookbook options focused specifically on the genre.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

We are located on the lower level of Far East Plaza in Chinatown.  Please note that we are closer to Hill than Broadway across from Ten Ren's Tea Time and the escalator.  The event will be held outside and masks are required.

Sponsors Block #1

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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